10 June 2017
Social Media Marketing
Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84%
of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media
as a marketing tool can help you grow your brand and pad your wallet.
Social media posts can be used to drive targeted traffic
Creating a new page on your site is like taking a really great selfie. You want the world to see it and bask in its
brilliance, but you don’t want to beg for attention (or worse, pay for it). That’s why for selfies and landing pages,
well-placed social media posts can make all the difference. We’ve seen a single link on Reddit drive over 20,000
visitors in one weekend and links submitted to StumbleUpon can take a page that was consistently earning a handful
of visitors a day and increase that number to hundreds. Who wouldn’t want to capitalize on that?
Using social media for business boosts your site’s SEO
Search engine crawlers know which pages are consistently earning traffic and which are just floating out there,
forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search
engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search
engine results pages (SERPs).
If you’re doing it right, social media will lead to real relationship building
Part of what makes things like Twitter and Instagram marketing so cool is the interaction you get to
have with your customer base — you can read their tweets and status updates to get insights into their daily
lives (and maybe adjust your marketing strategy as a result). What products are they buying and why? What are
they doing on the weekend? What kind of posts do they love to share, and from what websites?
You can also use social media as a tool for connecting with complementary, non-competing businesses, thought
leaders and tastemakers in your space, as well as journalists who cover your industry. Sometimes, becoming besties
starts with a simple retweet.
Of course it doesn’t hurt to go the extra mile. When we saw that our client was mentioned on The Celebrity Name
Game by Rick Fox, we quickly jumped on the opportunity to create a gif and mention both accounts on Twitter.
This resulted in interaction not just from Rick Fox, but from the Celebrity Name Game account as well!
Users are receptive to your messages
People view Twitter and Facebook as social networks, not marketing machines. As a result, they’re less likely to
see what you post as an advertisement and will be more likely to hear what you have to say. This translates to
serious web traffic when you link to your site and posts that market themselves as your friends and followers
share what you’ve posted.
Social media ads allow targeting and retargeting
One of the reasons social media is important is because of the highly customizable nature of social media ads.
Facebook ads, for example, allow you to target users by things like location, education level, industry and even
purchase history and the pages they’ve liked. You also have to the option to install a Facebook pixel on your site
and use it to retarget the users who visit you — these people are far more likely to convert into solid leads and sales!
Social media can help you get noticed at events, and even generate earned media coverage
Whether your business is sponsoring a charity fundraiser or attending a major trade show, there’s no better way to
leverage your presence than with the help of social media. In fact, we once sent a tweet during CES that lead to a
client getting a feature article written about them in Wired magazine (check out our guide to marketing your business
at trade shows and events to learn how you can achieve similar results).
Social media marketing will get you more sales
Did you know that 70% of business-to-consumer marketers have acquired customers through Facebook? Or that 84% of CEOs
and VPs say they use social media to help make purchasing decisions?
Not surprisingly, when you stay in front of your customer base, they’re more likely to buy from you when they need the
products you sell. Social media marketing doesn’t just keep your company’s name in front of potential buyers, but it
also gives you the opportunity to constantly give them incentives to buy. Try sharing coupon codes, with a unique code
for each social channel – you may be surprised at which social network drives the most sales.