Integration of brands with the film content becomes greatly popular nowadays. In fact, it reaches to such levels where
it not only helps film producers to bring down promotional costs but also makes the brands immensely popular.
Nowadays script writers and directors integrate products so well with the scripts that it becomes part of the
storyline and doesn’t look like merely a brand promotion. The idea of In film branding India becomes a great hit
and according to the movie and advertising experts, it will increase the market manifold. Today, almost every second
film includes promotion of products and services.
Promotional tie-ups become an instant hit because they add to the revenues and cut down the costs. For producers,
it is a sizable revenue opportunity. Every production house signs contracts with multiple brands to showcase in the movies.
However, it is always a good idea to partner with fewer brands. There is no point in increasing the number. Sometimes,
small budget movies sign an agreement with only one brand. They make it part of the main storyline. The example is Mere
Dad Ki Maruti, a low budget film that used Maruti brand as the main character. Since the brands support incredible
support to the movie that no other method of advertising can offer, it becomes an instant hit.