Successful marketing campaigns start with insightful planning and research to identify KPIs and ensure unique brand goals are met.

Reach the right audience, at the right time, on the right platform through a paid media marketing strategy.

Relevance: It is critical that the keywords you select are relevant to your company. Nothing angers a visitor more than being sent to a site that has nothing to do with his search. Even if the visitor leaves immediately, you've still paid for the click. The landing page for each PPC ad should be highly relevant to the search.

Matching Options: You can specify whether to bid on broad match keywords, (e.g. a bid on "website design" will show your ads for the query "website design company", but also "website design awards", or narrow your targeting with phrase match and exact match. You can also specify negative keywords, (e.g. setting the negative keyword "jobs" in an ad group with the broad match keyword "website design" will display your ad for the query "website design company", but not "website design jobs".

Make the most of your list of subscribers through an optimized email marketing strategy.

Audience Research & Data Collection
It is important to know the nature of your email recipients in order to cater towards their attitudes, culture, and expectations.

Try to gather as much relevant information about your audience as you can from your email signup form. Some examples of information you might want to ask for include title, company, and location. Only ask for information that you will actually use to segment your email campaigns, as asking for too much information can decrease your rate of email signup.

Engage users and expand your audience with a strategic social media engagement strategy.

ur social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business' goals.

• Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts
• Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews
• Use ad tools to identify audience sizes based on keywords, interests, and influencers
• Create baseline for current social performance based on analytics data and social media monitoring
• Businesses can't afford to be arrogant. In the age of social media, businesses must be open to discussions with their customers. It is important to find out what they like, what they hate, and what fresh ideas they may have.

An effective content marketing and development strategy allows you to bridge the gap between online and offline marketing initiatives, by creating a unanimous voice to tell your story.

We can plan, create, and implement content that truly speaks to your prospective clients.

• Through research and competitive analysis we work to form a deep understanding of your goals as a brand in order to develop a content marketing strategy and determine exactly which content marketing initiatives will communicate effectively with your audience.
• High-quality and sharable media is essential to successful content marketing. Marketing strategists and content writing experts collaborate throughout the content development process to ensure there is unique content catered for each specific marketing channel to meet the overall goals of your business.
• Whether it is the launch of a redesigned website, out-of-home advertising initiatives, or email marketing campaigns, our team can support and promote the content needed to communicate your services to a wider audience
• Our cohesive content creation strategies incorporate content that can be distributed and supported across multiple channels in order to raise brand awareness, and create a unified voice behind your business.

Increase the percentage of your website visitors who turn into leads. Make your web pages more relevant to visitors and increase customer trust with landing page optimization.

Your website is probably getting new visitors as you read this. How many of them are turning into leads? Conversion rate optimization is the process by which we can help you increase the percentage of visitors who become your next customers.

Our conversion rate optimization services begin with understanding where site traffic is coming from and if each landing page is relevant to searches or sources that drive visits. Users should immediately find what they are looking for and are more likely to take an action such as purchase a product or request your services.

By honing in on one particular call-to-action, we can make sure that they are most effective, and mirror the potential intent of the user when they land on your page. Too many calls-to-action bombard the user, and often result in higher bounce rates and a lower rate of conversion.