Reach the right audience, at the right time, on the right platform through a paid media marketing strategy.
Relevance: It is critical that the keywords you select are relevant to your company. Nothing angers a visitor
more than being sent to a site that has nothing to do with his search. Even if the visitor leaves immediately,
you've still paid for the click. The landing page for each PPC ad should be highly relevant to the search.
Matching Options: You can specify whether to bid on broad match keywords, (e.g. a bid on "website design" will show
your ads for the query "website design company", but also "website design awards", or narrow your targeting with phrase
match and exact match. You can also specify negative keywords, (e.g. setting the negative keyword "jobs" in an ad group
with the broad match keyword "website design" will display your ad for the query "website design company",
but not "website design jobs".